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Article: A look back at ... General Mills.(COMPANIES TO WATCH)

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Nutraceuticals World
Article date:
June 1, 2008
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When NUTRACEUTICALS WORLD caught up with General Mills in 2000, the company had just launched "GoGurt" yogurt in tubes and was focused on developing more whole grain products as it made moves toward the emerging soy market. Since that time the food giant has been leading the charge to offer consumers more nutritious food choices.

In late 2004 General Mills converted all its cereals into whole grain products, including Trix, Cocoa Puffs and Lucky Charms. At that time, the switch was expected to increase the number of whole grain servings consumed by Americans by 1.5 billion per year.

Also recognizing the health benefits offered by soy, General Mills entered a 2000 joint ...

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