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Article: Private equity cash boosts My Goodness.(news)(Brief article)
- Article from:
- Grocer
- Article date:
- June 21, 2008
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sports milkshake company My Goodness has sold a 1.5m [pounds sterling] minority stake in its 5m [pounds sterling] business to Sussex Place Ventures, suggesting the private equity appetite for smaller deals is still strong despite the credit crunch.
Jeremy Martin, marketing director and co-founder, told The Grocer ...