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Article: 'Order your team to abandon the good ship Sovereign and find something more seaworthy' Alastair Down fails to see any aspect of the planned Sovereign Series that racing should embrace.(Sports)
- Article from:
- The Racing Post (London, England)
- Article date:
- July 8, 2008
CopyrightCOPYRIGHT 2008 MGN LTD. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Alastair Down
RACEGOERS visiting the cloakrooms on the July course this week will notice that all the electric handdryers carry a sticker saying "Press here for more news on the Sovereign Series".
Were last week's announcement of a pounds 10 million initiative to take ten Group 1 races to "the mainstream of British sport" merely a blast of hot air, there would be no problem. But the Sovereign Series is much more than that. It is an ill-conceived, under-researched and delusional wish-list, launched in a blizzard of meaningless marketing-speak that ...
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... ... its grip on UK horse racing following the launch of the Sovereign Series. The competition, due to launch in 2010, could threaten ... dropped from terrestrial TV if Dubai had not stepped in. The Sovereign Series aims to link ten of the country's most popular flat races ...
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