Article: Click Forensics Launches New Automated PPC Report Submission Capability to Speed Advertiser Credit Investigations.

Yahoo! First Search Engine to Accept Traffic Quality Reports Electronically from Advertisers

AUSTIN, Texas -- Click Forensics([TM]), Inc., the industry leader in scoring, auditing, and managing traffic quality for the online advertising community, today announced the availability of FACTr([TM]), a new feature of the Click Forensics for Advertisers([TM]) solution. FACTr, which stands for Fully Automated Click Tracking Reconciliation, allows advertisers to submit invalid traffic evidence reports automatically to search providers in order to speed account reconciliation and credit request investigations. Yahoo! is the first search provider to begin accepting electronic ...

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