Article: THE NEW ELIZABETH ARDEN SIGNS A MODERN AMERICAN BEAUTY

NEW YORK, March 20 /PRNewswire/ -- ELIZABETH ARDEN today released the following:

These are exciting times at ELIZABETH ARDEN.

Poised on the brink of unveiling a brand new image that blends new style, new energy and new products with our classic traditions, ELIZABETH ARDEN announces the signing of internationally known model Amber Valletta as the embodiment of this image. Effective immediately, Amber will exclusively represent the company in advertising for skincare, makeup and fragrance around the world.

"Amber is ideal for ELIZABETH ARDEN," explains Peter England, President and Chief Executive Officer. "She is a truly modern beauty -- American, yet ...

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