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Article: THE NEW ELIZABETH ARDEN SIGNS A MODERN AMERICAN BEAUTY
- Article from:
- PR Newswire
- Article date:
- March 20, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK, March 20 /PRNewswire/ -- ELIZABETH ARDEN today released the following:
These are exciting times at ELIZABETH ARDEN.
Poised on the brink of unveiling a brand new image that blends new style, new energy and new products with our classic traditions, ELIZABETH ARDEN announces the signing of internationally known model Amber Valletta as the embodiment of this image. Effective immediately, Amber will exclusively represent the company in advertising for skincare, makeup and fragrance around the world.
"Amber is ideal for ELIZABETH ARDEN," explains Peter England, President and Chief Executive Officer. "She is a truly modern beauty -- American, yet ...