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Article: ROCKWELL'S AFTERMARKET 'ROAD SHOW' PROGRAM EDUCATES DEALERS, DISTRIBUTORS, FLEETS ON BENEFITS OF GENUINE REPLACEMENT COMPONENTS
- Article from:
- PR Newswire
- Article date:
- March 20, 1996
CopyrightCOPYRIGHT 1996 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOUISVILLE, Ky., March 20 /PRNewswire/ -- Rockwell Automotive's dealer, distributor and fleet customers are learning about the benefits of Rockwell's complete line of genuine replacement components through a new aftermarket training program. The announcement was made today during the Mid-America Truck Show.
Dubbed the "Rockwell Road Show," the program is comprised of four separate modules, each focused on a single product line: axles, transmissions, brakes or clutches. Each module contains comprehensive training materials and technical information about the features and benefits of the product line it represents. Modules are self-contained in unique crates that ...