Article: After all the agony, has site search become a free lunch?(Live Links: TOOLS OF THE TRADE)

Thanks to Google--and, yes, even the dramatic improvement of Yahoo! Search and Microsoft's Live Search over the past few years--people now use search whenever and wherever they find it. Studies show that more than 50% of users go straight to the site search box instead of navigating through links. This fact has led to consternation among companies, interactive ad agencies, and other groups who spend so much time pining over every detail of their websites but gladly hand off the search feature to the corporate IT departments as if it were a pure technology issue. As IT departments usually have lots of problems to worry about, staff tend to "turn on" the search baked into the ...

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