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Article: Warwick, R.I., Entrepreneur Expands Market for Home-Delivered Seltzer Water.(Originated from Providence Journal-Bulletin, R.I.)
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- March 21, 1996
- Author:
CopyrightCOPYRIGHT 1996 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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WARWICK, R.I.--Mar. 21--Sal Corio had doubled his sales and his customers in two years after he began bottling and selling seltzer water.
Still, it wasn't enough. He wasn't making much money and the market was limited.
He wanted to get more people to take his home-delivery service and to try his new products, including Italian-style flavored sodas.
His company had to move beyond the single-product, start-up phase. And that meant competing against the discount seltzer waters sold at supermarkets and the upscale sparkling waters sold in fancy bottles in deli cases and gourmet shops.
It was a big challenge.
"There's no job security anymore ...