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Article: SWT to combine DM and digital accounts.(South West Trains )(Brief article)
- Article from:
- Marketing Week
- Article date:
- July 10, 2008
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South West Trains is gearing up for a review of its direct marketing and digital accounts. It is understood that it may invite agencies to pitch for the business later in the year.
The train operator, which is part of travel group Stagecoach, is thought to have appointed Haystack to review its current strategy and oversee any future pitch, although it is believed to have already contacted more than 20 agencies, including Stagecoach's roster agencies.
It is believed to be looking to consolidate both DM and digital into one shop. South West Trains currently works with TBDA, which handles its e-mail marketing.
The review comes over a month ...