Article: P&G uses Cannes Lions as launching pad for Super Bowl ads; Crest 'Smile' campaign follows in footsteps of Tide's 'talking stain'.(News)(Procter & Gamble Co.)

Article: Ads toned down for big game: ; NBC sold some spots for Super Bowl prior to financial crisis; some companies still nervous
Charleston Daily Mail;  January 19, 2009 ;     700+ words ......NBC said 90 percent of the Super Bowl ads had sold as of mid- January...Motors America. Automotive ads during the Super Bowl tend to focus on vehicle launches...approved two somewhat racy ads for the Super Bowl, one of which will air after...

Article: How effective are Super Bowl ads?
The Record (Bergen County, NJ);  January 25, 2004 ;     700+ words ......How effective are Super Bowl ads? By KEVIN G. DeMARRAIS...the most creative ads are a waste of money. The Super Bowl merely "brings the...its early years, the Super Bowl was a popular sporting...for commercial time. Ads were merely ads, as...

Article: Economy making Super Bowl just a good plate for selling ads
The Milwaukee Journal Sentinel;  February 3, 2002 ;     700+ words ......executive for first-time Super Bowl advertiser Universal Orlando Resort. First ads cost $42,000 When the first Super Bowl was played in 1967, the ads were an afterthought...old rock anthem for its Super Bowl ads. Pop star Britney Spears...

Article: Softer side of Super Bowl The annual bash endures, but ads may have a different look.(Business)
Daily Herald (Arlington Heights, IL);  January 20, 2009 ;     491 words ......said 90 percent of the Super Bowl ads had sold as of mid-January...will appear in the Super Bowl for the first time. But the tone of some ads this year will reflect...America. Automotive ads during the Super Bowl tend to focus on vehicle...

Article: Super Bowl ads still gaining yards for NBC
Press-Telegram Long Beach, CA.;  January 19, 2009 ;     570 words ......said 90 percent of the Super Bowl ads had sold as of mid...America. Automotive ads during the Super Bowl tend to focus on vehicle...2 minutes worth of ads, 30 seconds more than...purchased last year. The Super Bowl remains a unique marketing...

Article: HERE'S THE GAME PLAN SUPER BOWL ADS TO FEATURE LAUGHS, FAMILIAR PRODUCTS SUPER BOWL ADS GO BACK TO THE BASICS
The Boston Globe;  January 24, 2003 ;     700+ words ......dot-coms. By one count, the Super Bowl in 2000 featured ads from 17 Internet companies...to create antismoking ads. Before purchasing Super Bowl air time, there was much...money is spent on the ads that the Super Bowl is not about taking risks...

Article: Super Bowl Ads to Focus on Celebrities, Humor.
Knight Ridder/Tribune Business News;  January 24, 2003 ;     700+ words ......dot-coms. By one count, the Super Bowl in 2000 featured ads from 17 Internet companies...to create anti-smoking ads. Before purchasing Super Bowl air time, there was much...money is spent on the ads that the Super Bowl is not about taking risks...

Article: Impotence Drug, Toilet Paper Seek to Score with Costly Super Bowl TV Ads.
Washington Times (Washington, D.C.);  January 29, 2004 ;     700+ words ......a prestigious spot in Super Bowl advertising history. The Super Bowl is still the biggest showcase...which ran an ad during the Super Bowl 20 years ago to introduce...to understand what the Super Bowl could do. This year, 9...game just to watch the ads, according ...

Article: MEDIA WATCH: Super Bowl ads fumble opportunity to score big with media.
PR Week (US);  February 10, 2003 ;     513 words ......quick review shows Super Bowl XXXIV in 2000 was...nearly half of the ads were for dot-coms...otherwise boring slew of ads. Super Bowl XXXVI is perhaps best remembered for the ads' somber tone in...come to expect from Super Bowl ads. The New York Times...

Article: Exploring the environmental context in which Super Bowl ads are viewed and it's effects on ad processing.(advertising)
International Journal of Business Research;  June 1, 2008 ;     700+ words ......much greater attention to the ads airing during the Super Bowl compared to everyday television...effectiveness of various types of Super Bowl ads or using the Super Bowl as...performed a content analysis of Super Bowl ads from 1996 to 2002 and ...

Article: Super Bowl and Super Ads: Was It Worth It? Exciting game, memorable ads, according to post-game Ipsos-ASI advertising survey.
PR Newswire;  February 3, 2004 ;     388 words ......With this year's exciting Super Bowl action, Ipsos-ASI's survey...commercials than ever. During Super Bowl XXXVIII, 46 of respondents...compared to 37 during Super Bowl XXXVII. Consistent with last year's Super Bowl advertising survey results...remembered an average of ...

Article: College Marketing Students in Providence, R.I., Find Super Bowl Ads Fall Short.
Providence Journal (Providence, Rhode Island) (via Knight-Ridder/Tribune Business News);  February 5, 2002 ;     700+ words ......critics' bottom line: Sunday's Super Bowl ads weren't super. Several managed...to an advertising hall of fame. Super Bowl ads have taken on such a life of their...the class' take on this year's Super Bowl ads with one word: underwhelming...

Article: ISU PROFESSORS ASSESS BEST WAY TO SCORE IN SUPER BOWL ADS
US Fed News Service, Including US State News;  January 17, 2007 ;     700+ words ......ads part of the "show." "They (Super Bowl ads) can still serve a purpose, and...because of the hype surrounding Super Bowl ads, there's also a greater risk in...disappointment by viewers of the collective Super Bowl ads over the last three years. Many...

Article: Marketing; Minnesotans can cheer for Super Bowl ads 3 Minneapolis ad agencies create spots; Hormel has one.(BUSINESS)
Star Tribune (Minneapolis, MN);  January 16, 1998 ;     700+ words ......highlighted in Mail Boxes Etc.'s Super Bowl spot. 1/3 Minnesotans frustrated...their own team to cheer in the Super Bowl may want to watch the ads more closely instead. Three...getting its first taste of Super Bowl advertising with its work on...