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Article: Ad Sales Tagging Up in All-Star Game; More Coverage Helps Fox Land Higher Ad Prices.(News)
- Article from:
- TelevisionWeek
- Article date:
- July 7, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Chris Pursell
With a salute to the final season of play at Yankee Stadium anchoring this year's Major League Baseball All-Star Weekend, broadcasters are all but sold out of ad inventory despite increased prices.
Fox Sports, which is carrying the game as well as the "MLB All-Star Game Red Carpet Parade'' immediately preceding the event, has nearly sold out its inventory, selling spots during the game for as much as $550,000, according to sources, while 30-second spots during the parade have brought as much as $150,000.
"We wanted to put something together that people will be talking about for years,'' said Fox Sports President Ed Goren. ...