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Article: Mobile TV won't be seen until it ties into existing viewing.
- Article from:
- New Media Age
- Article date:
- July 10, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Did you know that a yeti is a form of cryptid - an animal whose existence has been reported but not proven? This is my word of the week. I use it all the time now to describe mobile TV - a new media format whose existence has often been reported but never proven.
Many cryptids go on to be discovered, such as the okapi, but I'm not sure mobile TV ever will. One of the problems with proving it is defining it. With okapis it was simple: half zebra, half giraffe. But you ask two new media types to define mobile TV and you get three different answers depending on what bits of kit they have in their pockets. Most people asking are referring, I think, to the streamed ...