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National Marketing Campaign Emphasizes Changing Landscape of Sharp.
- Article from:
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Business Wire
- Article date:
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July 14, 2008
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Copyright informationCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Comprehensive U.S. campaign highlights Sharp's leadership in Environmentally Responsible LCD TV and Solar Electric Products
MAHWAH, N.J. -- Sharp Electronics Corporation, the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan, announces today a large national marketing campaign that highlights an expanded company brand focus. While signaling the company's progression into the future, the campaign highlights Sharp's strong legacies and true leadership in liquid crystal display (LCD) and solar electricity. The creative strategy, developed in conjunction with Lowe Worldwide of the Interpublic Group (NYSE: IPG), is based on the concept that Sharp's products ...
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