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Brand to survive and thrive: Tim Brand Coaches have been so impressed with their coffee founder, Travis Miller's business branding insights, that we asked him to share his powerful branding tips from his seminar, The 10 Commandments to Sky Rocketing Profits.(The BRAND coaches[R])(Company overview)

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With a roaring recession and intense competition for precious customers, it is no longer an option: To survive and thrive you have to create a highly alluring customer-branded experience.

Have you ever wondered why you feel more comfortable in one shop than another? Ask yourself what created that feeling. Is it the colors on the walls, the music playing in the background, the aroma in the air or is it the employee that greeted you as you entered? Most people won't select just one thing. They will refer to it as a combination of things; that is what I call the branded experience.

After studying hundreds of coffee shops, from national brands to ...

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