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Article: HACHETTE FILIPACCHI MAGAZINES OFFERS CPM-BASED ADVERTISING RATES FOR ITS INTERNET AND ONLINE SITES; Hachette Filipacchi Creates a Cybernetwork of 25 Online Sites, Offering Marketers Unique Opportunities to Reach Distinct Audiences.
- Article from:
- Business Wire
- Article date:
- March 27, 1996
CopyrightCOPYRIGHT 1996 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK--(BUSINESS WIRE)--March 27, 1996--Paul DeBenedictis, President of Hachette Filipacchi New Media, a division of Hachette Filipacchi Magazines, today announced that Hachette has formed a cybernetwork of 25 new-media properties for advertisers.
The cybernetwork attracts over two million visitors per month.
These online sites will now follow a Cost-Per-Thousand (CPM) model as opposed to the flat fees that were previously in effect. The CPM model charges advertisers $30 per-thousand-visits to the sites; a visit is recorded every time a consumer enters and uses a site. Visits will be guaranteed for each site, and advertisers will pay only for the published ...