Article: Signs of service.(Perspective)(Pembroke Telephone Cooperative )(Company overview)

I have a sheet posted next to my computer as a daily reminder. It states the mission and core values by which my company, Pembroke Telephone Cooperative (Pembroke, Va.), operates. Developed several years ago by our board of directors and management, it defines the various aspects of our business and our priorities.

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The core value I take to heart is, "For our customers, we will provide quality service on a personal basis with honesty and integrity."

I grew up in the community where I serve as general manager of the cooperative, and I know most of the members. I know the little ladies who are widows and who rely on their ...

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