Article: HOLOGRAMS FLOAT INTO STORES DISPLAYS: AREA FIRM PIONEERS 3-D ADVERTISING.(Business)

Byline: Melissa Lambarena

Staff Writer

Floating above a retail display in an Oregon supermarket, the image of the Coke can looks realistic enough to grab.

But it's only a hologram: a full-color, high-resolution image created by Provision Interactive Technologies, the Chatsworth-based company that is pioneering the use of 3-D videos and images for commercial advertising.

"A marketing genius came up with the name 3DEO," said Provision Chief Executive Officer Curt Thornton. "Back in the early-1900s, there was audio. In the 1970s and '80s, we have video. In 2000, we have 3DEO."

Among Provision's latest products is the 3DEO Media Center or kiosk. Kiosks -- ...

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