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Article: HOLOGRAMS FLOAT INTO STORES DISPLAYS: AREA FIRM PIONEERS 3-D ADVERTISING.(Business)
- Article from:
- Daily News (Los Angeles, CA)
- Article date:
- July 14, 2008
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Copyright informationCOPYRIGHT 2008 Daily News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Melissa Lambarena
Staff Writer
Floating above a retail display in an Oregon supermarket, the image of the Coke can looks realistic enough to grab.
But it's only a hologram: a full-color, high-resolution image created by Provision Interactive Technologies, the Chatsworth-based company that is pioneering the use of 3-D videos and images for commercial advertising.
"A marketing genius came up with the name 3DEO," said Provision Chief Executive Officer Curt Thornton. "Back in the early-1900s, there was audio. In the 1970s and '80s, we have video. In 2000, we have 3DEO."
Among Provision's latest products is the 3DEO Media Center or kiosk. Kiosks -- ...
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