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Article: By Popular Demand.
- Article from:
- Restaurants & Institutions
- Article date:
- July 15, 2008
CopyrightCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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By Kate Leahy, Senior Associate Editor
As consumers tighten their spending, limited-time offers give chains pricing flexibility and relevance.
The limited-time offer (LTO) long has been a staple of restaurant marketing. The "hurry or you'll miss it" pitch provides marketplace news and, ideally, pulls in the occasional customer and the curious.
But with consumers less willing to part with their dollars, LTOs have become a more-important means of addressing what consumers are willing to spend as well as what they are interested in eating. Unlike coupons, which tell customers that a menu item isn't worth what they paid for it a week ago, LTOs ...
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