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Draftfcb healthcare: the shop doubled revenue since the merger of Draft and FCB two years ago and launched Area 23.(THE TOP 60)(Company overview)
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Medical Marketing & Media
- Article date:
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July 1, 2008
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Copyright informationCOPYRIGHT 2008 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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[ILLUSTRATION OMITTED]
It seems like only yesterday that Draft was Draft and FCB was FCB. But two years into the mega-merger the healthcare powerhouse has doubled revenues, as promised to Interpublic Group brass, and launched a new agency, Area 23.
The new shop on 23rd Street, 10 blocks south of Draftfcb Healthcare's Herald Square HQ, was established in October 2007 to house the firm's Roche business, including RA drug Actrema and anemia biologic Mircera along with GlaxoSmithKline's Lamictal, among other brands and clients. Area 23 was then merged at the end of the year with another IPG startup, Project X-Ray, established with Pfizer's Zmax, Relpax and women's health. ...
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