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Article: Noesis: CommonHealth agency works to find the magic in pharma advertising.(THE TOP 60)
- Article from:
- Medical Marketing & Media
- Article date:
- July 1, 2008
- Author:
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Noesis, which means "to think" in Greek, gained new accounts in 2007 from network parent CommonHealth's decision to divide professional agency Adient between Noesis and Carbon. Professional and consumer work from Johnson & Johnson, Novartis and American Regent were gained in the transition. Noesis also won new accounts from Forest Laboratories, Merck and Adams Respiratory Therapeutics. Noesis hired Peter Zamiska as its chief creative officer, whom president John Nosta describes as having "put The CementWorks on the map."
At Noesis, Zamiska will have his work cut out for him. "We have to bolster the thinking behind [pharma] ...