Magazine article from our research archive:

Here's lookin" at ... you!(national MS society)

We conducted two surveys late last fall to better understand your needs.

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A sample of 4,230 InsideMS readers were mailed a questionnaire: Almost 25% replied. 70% were 35 to 64 years old; nearly three-quarters were women; 65% were living with MS--81% of them for five years or more.

* 71% read the magazine for at least 30 minutes.

* 77% took at least one positive action after reading an article last year.

* For information about MS 50% go to a health-care provider, 47% to the Society's print media, 37% to chapters, and 30% to the Society's ...

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