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Article: SOVEREIGN SERIES: On the right track?(dialogue with Simon Bazalgette)(Racing UK)(Interview)
- Article from:
- Marketing Week
- Article date:
- July 17, 2008
CopyrightCOPYRIGHT 2008 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The belief that flat racing needs to broaden its appeal is widely held, but critics rounded on the Sovereign Series following its launch. Here, Racing UK executive chairman Simon Bazalgette talks exclusively to Marketing Week about his organisation's #13m plan. Louise Jack reports
The Sovereign Series, a new #10m horse racing competition, was launched amid much fanfare last week. Racing UK, the subscription television channel, in a venture with some of the country's leading racecourses, announced that the series would "transform British flat racing".
The concept appears quite simple. Beginning in 2010, ten of the country's most prestigious races, ...