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Article: Bill Burton.(Detroit Radio Advertising Group)(Occupation overview)
- Article from:
- Crain's Detroit Business
- Article date:
- July 14, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Bernadine Stallings
President
Detroit Radio Advertising Group, Troy
2007 sales: DRAG contributed to more than $220 million in local radio advertising sales last year. Burton individually has been behind about $300 million in sales during his 30-year career.
2008 sales goal: Continue to help radio stations sell advertising. DRAG seeks a 3% growth in local sales.
Bill Burton is known to don a tiger-print suit jacket and baseball cap for pitch meetings because "you have to be a tiger in this day and age.''
Contact with clients does not stop at the point of sale. He has hired marching bands to thank clients for ...