Article: Lego taking back production.

Article: BENCHMARK - LEGO: Far from child's play.(toy industry)
Marketing Week;  April 27, 2006 ;     700+ words ...Lego has found the right building blocks for getting the business...fans and online operations. By Martin Croft Iconic toy brand Lego has poached Levi European head of digital marketing Helene...considers to be of growing importance in brand building. Lego had a rough ride in the 1990s, with ill-advised ...

Article: Denmark: Denmark's Lego to end Flextronics outsourcing deal.
TendersInfo;  July 6, 2008 ;     289 words ......largest toy maker Lego said on Tuesday...services giant Flextronics (FLEX.O: Quote...said it and Flextronics had agreed Lego would take over...Nyiregyhaza facility, the Lego Group is in negotiations with Flextronics to take over the...

Article: Lego to lay off 1,200 in Denmark, U.S. as part of overall restructuring efforts
AP Worldstream;  June 20, 2006 ;     700+ words ......products, including the popular Lego Technic and Bionicle, will still be made at Lego's headquarters in Billund...The production of the basic Lego bricks will be made by Flextronics, a Singapore-based electronics...Flextronics also is taking over Lego's factory in Kladno, in the...

Article: Lego continuing cutbacks, outsourcing to Flextronics.(NPE2006)
Plastics News;  June 21, 2006 ;     437 words ......Manufacturing will switch to a Flextronics facility in Mexico, Lego announced June 20...labor-intensive production of Lego products relocates to Flextronics facilities in Eastern...packing operations. Flextronics welcomed the new Lego business. We are excited...

Article: Lego to cut 1,200 jobs
Deseret News (Salt Lake City);  June 21, 2006 ;     486 words ......products, including the popular Lego Technic and Bionicle, will still be made at Lego's headquarters in Billund...The production of the basic Lego bricks will be made by Flextronics, a Singapore-based electronics...Flextronics also is taking over Lego's factory in Kladno, in the...

Article: Lego building stronger presence in suburbs.(Business)(Around the malls)
Daily Herald (Arlington Heights, IL);  November 9, 2003 ;     454 words ...Byline: Kim Mikus Lego line up Woodfield houses the first suburban Lego store. - Lego Co. started in 1932 - Sixteen billion Lego bricks are molded every year - A struggling carpenter started it in Denmark - Lego has been in the United States for...

Article: Lego to Cut 1,200 Jobs in Denmark, U.S.
AP Online;  June 20, 2006 ;     700+ words ......products, including the popular Lego Technic and Bionicle, will still be made at Lego's headquarters in Billund...The production of the basic Lego bricks will be made by Flextronics, a Singapore-based electronics...Flextronics also is taking over Lego's factory in Kladno, in the...

Article: Trouble in Toytown It has a population of just 8,000, yet it churns out plastic bricks by the billion. But now the people of Billund in Denmark must prepare for the worst: Lego leaving town. Could the evil Bionicle be to blame?
The Sunday Telegraph London;  October 30, 2005 ;     700+ words ...In early 2000, Lego was named 'Toy of the Century' by both Fortune...the British Association of Toy Retailers. The Lego group has approximately 7,300 employees worldwide, and produces 15 billion Lego components every year (1.7 million items per...

Article: Lego develops new toy line for girls to build doll houses
The Journal Record;  January 24, 1997 ;     690 words ...COPENHAGEN -- Lego Group, the privately-held Danish toy maker, is ready...development, costing 250 million kroner ($40 million), Lego is betting that they are about profits too. Beginning in March, Lego will begin selling build-it-yourself doll houses...

Article: Building a brand out of bricks; Ruth Mortimer finds out how the stud-and-tube brick has gone from household object to fantasy films and discusses how the toy brand plans to win over indifferent older girls and move into the adult market. (Lego).(Company Profile)
Brand Strategy;  April 1, 2003 ;     700+ words ...Toys are a serious business for the Lego Company. More than 20 billion Lego bricks are produced a year and a Lego set is sold every seven seconds. The company acts as both a retailer and entertainer with four Legoland theme parks situated around...

Article: Lego to Lay Off 1,200 in Denmark, U.S.
AP Online;  June 20, 2006 ;     462 words ......products, including the popular Lego Technic and Bionicle, will still be made at Lego's headquarters in Billund...The production of the basic Lego bricks will be made by Flextronics, a Singapore-based electronics...Flextronics also is taking over Lego's factory in Kladno, in the...

Article: Lego to lay off 1,200 in Denmark, U.S.; move production to Czech Republic, Mexico
AP Worldstream;  June 20, 2006 ;     469 words ......products, including the popular Lego Technic and Bionicle, will still be made at Lego's headquarters in Billund...The production of the basic Lego bricks will be made by Flextronics, a Singapore-based electronics...Flextronics also is taking over Lego's factory in Kladno, in the...

Article: Rabbit, by Sir Paul Smith, bricks on table, 2008 ...and other works in Lego
The Independent - London;  January 25, 2008 ;     700+ words ...I Love Lego On Monday, Lego is 50. The tiny building blocks have entertained more than 400 million...singer of the Arctic Monkeys. "I made a set of letters saying 'I love Lego' (above) in between doing television shoots and everyone there thought...

Article: Lego, Tyco Each Declare Victory in Battle of the Bricks
The Washington Post;  September 1, 1987 ;     571 words ...In toyland, everyone can win. Both Lego Group and Tyco Toys Inc. were claiming...make and sell blocks that closely resemble Lego's famous plastic building bricks. Under...issued last week, Tyco can continue to make Lego look-a-likes without changing a plastic...