Article: Influence of family communication structure and vanity trait on consumption behavior: a case study of adolescent students in Taiwan.(Report)

INTRODUCTION

In the last few decades Taiwan's economy has been growing rapidly, its national income has steadily increased, and family income has seen substantial growth. Consequently, compared with a few decades ago, many families are spending more money resulting in a change in the family communication structure. Many parents give their children an allowance as compensation for not being able to be with them all the time. That amount of money an adolescent can spend is increasing yearly. Taiwan, like most industrialized Western countries, has an ever-increasing number of latchkey children. Their allowance averages approx. $135 a month (National Youth Commission, 1998), ...

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