|
|
Article: Wm. Wrigley Jr. Company's Eclipse gum and mints will be the first in the U.S. to include magnolia bark extract (MBE), a natural ingredient proven to help kill the germs that cause bad breath.(Marketing News)
- Article from:
- Household & Personal Products Industry
- Article date:
- July 1, 2008
CopyrightCOPYRIGHT 2008 Rodman Publishing. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Wm. Wrigley Jr. Company's Eclipse gum and mints will be the first in the U.S. to include magnolia bark extract (MBE), a natural ingredient proven to help kill the germs that cause bad breath. Wrigley conducted a study in 2007 that revealed the germ-killing benefits found in the extract, which has origins in traditional Chinese medicine.
[ILLUSTRATION OMITTED]
"The antimicrobial agents found in many mouthwashes and toothpastes could never be used in gum and mints because of poor taste, possible tooth staining, and over-the-counter drug classification," said Wrigley scientist Dr. ...