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Article: SanDisk Sponsors Rock the Bells 2008 International Music Festival Series.

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Business Wire
Article date:
July 18, 2008
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"Rock the Bells Powered by SanDisk"- Popular Hip-Hop Summer Concert Series and Ideal Venue for Showing Consumers How SanDisk Can "Wake Up Your Phone[TM]"

MILPITAS, Calif. -- SanDisk Corporation (NASDAQ:SNDK), a leader in flash memory, today announced its sponsorship of Guerilla Union's Rock the Bells[TM] 2008 international festival series. This summer concert sponsorship demonstrates SanDisk's commitment to two important marketing initiatives: an increased focus on music and urban markets and the company's Wake Up Your Phone[TM] campaign. SanDisk's Wake Up Your Phone campaign educates mobile phone users on how to capture and share their experiences while taking ...

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