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Article: Omniture to measure visitor interaction for TV Guide Online.(Brief article)

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Telecomworldwire
Article date:
July 17, 2008
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TELECOMWORLDWIRE-17 July 2008-Omniture to measure visitor interaction for TV Guide Online(C)1994-2008 M2 COMMUNICATIONS LTD http://www.m2.com

Omniture Inc (NasdaqGM:OMTR), which provides online business optimisation software, revealed on 16 July that Omniture SiteCatalyst has been chosen by the TV Guide Online Network of sites, part of Macrovision Solutions Corporation, to provide online visitors with customised content of interest.

The TV Guide Online Network will be able to better understand which news stories, episode videos, photo galleries and other site features are of interest to the visitor, using Omniture SiteCatalyst. ...

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