Article: Pacific Bell buys new San Francisco ballpark's name.(Originated from Knight Ridder Newspapers)

SAN FRANCISCO _ ``Pacific Bell Park _ I think that has a nice ring,'' said John Polumbo, the telephone company's president of consumer communications.

The name also has a nice price. Pac Bell and the Giants announced Wednesday that they have formed a ``strategic alliance'' in which the telephone company will pay $50 million for the right to name the team's new downtown baseball stadium.

Coming just eight days after residents here voted overwhelmingly to approve the proposed $255 million stadium, the name sale puts the Giants well on the way toward securing financing for the first privately-built baseball park since Dodger Stadium was constructed in Los Angeles ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!