Article: To-dye-for advice: from a top colorist. (important factors to consider when changing hair colors)

A new hair color--even if it's only a slight change--can have a major impact on a girl's life, make her feel brighter, sexier, more confident. And it doesn't have to cost a fortune. Here, Brad Johns of New York's Oribe salon addresses common fears and dilemmas, tells you how to get the very best results either at home or in the salon.

Cosmo: Hair color is much more individualistic these days--no two heads look the same. Tell us how you go about personalizing a clients look. How do you choose the right color for her?

BRAD: My first question to a new client is "What color were you as a child?" Usually, hair darkens by the time a girl gets her first period. Her ...

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