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Article: Power and influence's role in communication to be addressed at international conference workshop.(Update)
- Article from:
- Communication World
- Article date:
- March 1, 1996
- Author:
CopyrightCOPYRIGHT 1996 International Association of Business Communicators. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As a business communicator, you have the ideas, you have the talent and you have the vision of what needs to be accomplished. So what does it take to turn your visions into reality, especially within the organizational confines that most of us in IABC work?
What it takes is power and influence, according to Jeffrey Pfeffer, Ph.D., whose upcoming interactive workshop for the 1996 international conference is sure to be one of the most important programs of the three-and-one-half-day event. Pfeffer is the Thomas D. Dee II professor of organizational behavior in the graduate school of business at Stanford University and its director of executive education.
"Power ...