Article: PEPSI HITS A HOME RUN WITH ARIZONA DIAMONDBACKS

Beverage Giant Signs 15-year Deal With Newest Major League Baseball

 
   Franchise 

PHOENIX, April 3 /PRNewswire/ -- Arizona Diamondbacks fans will enjoy nothing else but Pepsi to quench their thirsts when the Bank One Ball Park opens in 1998. The Major League Baseball expansion franchise and ballpark organization announced today a 15-year marketing deal with Pepsi-Cola for exclusive pouring rights in the Bank One Ball Park and status as "the official soft drink of the Arizona Diamondbacks."

The partnership solidifies Pepsi's leadership position against rival Coca-Cola in key sponsorships of prestige venues, and represents ...

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