Article: Makena Technologies Partners With Scion to Develop New Lifestyle Marketing Program in Virtual World There.com.

New Campaign Expands Upon Unique Community Approach

SAN MATEO, Calif., July 21 /PRNewswire/ -- Makena Technologies, creator of the popular social virtual world There.com, announced that Scion will expand upon its already successful marketing campaign in There.com. Scion will introduce each of its concept cars -- the FUSE, t2B and Hako Coupe -- as drivable, customizable vehicles for members to own and drive in-world. Additionally, Scion will be offering significant user enhancements to its popular Club Scion virtual nightclub, as well as an expanded line of virtual Scion clothing for There.com members.

"The Scion campaign is a testament to the power of marketing ...

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