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Article: Twentieth Century Fox Home Entertainment and PointRoll Partner to Launch First-Ever Personalized Ad Campaign for Shutter DVD Release.
- Article from:
- PR Newswire
- Article date:
- July 21, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, July 21 /PRNewswire/ -- Twentieth Century Fox Home Entertainment (TCFHE) announced today that it has partnered with PointRoll, a wholly-owned subsidiary of Gannett Co. Inc. , and the leading provider of rich media technology solutions, to develop and launch the first-of-its-kind ad campaign featuring user-created "fear photos" for the DVD and Blu-ray Disc (BD) release of Shutter.
TCFHE worked with ThinkJam to develop http://www.shutterdvd.com/, the official Shutter DVD and BD website that provides consumers the tools to create, distribute and embed "fear photos" of themselves, friends and family with ghostly images on social networking profiles. ...