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Article: WebTrends Video Tracking Breaks New Ground in Online Audience Engagement.
- Article from:
- Business Wire
- Article date:
- July 17, 2008
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Copyright informationCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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New Solution Enables Marketers to Measure, Improve Visitors' Engagement with Online Video Regardless of Media Format
PORTLAND, Ore. -- WebTrends Inc., a leading provider of web analytics and online marketing solutions, has introduced an innovative method of online tracking that uncovers visitor patterns and trends related to web site video across all major media formats.
Available exclusively in WebTrends Analytics, the video tracking capabilities generate real-time, actionable insight into online video use, providing marketers new ways to improve brand-awareness campaigns, track conversions and understand engagement and effectiveness.
"WebTrends video analytics is ...