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Article: Video: Revolutionary New Re:nu AGE DEFY System Treats the Signs of Aging Hair.
- Article from:
- PR Newswire
- Article date:
- July 17, 2008
CopyrightCOPYRIGHT 2008 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LOS ANGELES, July 17 /PRNewswire/ -- The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.
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As consumers grow older, aging hair loses density, manageability, ...