Article: Video: Revolutionary New Re:nu AGE DEFY System Treats the Signs of Aging Hair.

LOS ANGELES, July 17 /PRNewswire/ -- The anti-aging hair care category looks set to become a burgeoning niche category. The baby boomers have more spending power than any other generation, as well as a growing fixation on youthful looks. Up until now, the main concern was always skin care, stopping the clock and reducing the appearance of wrinkles and lines. Consumers are now starting to focus on hair color and texture, as they see a change in the quality of their hair as they begin to age.

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As consumers grow older, aging hair loses density, manageability, ...

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