Article: Serfs up! (information technology and society)

Social critics, particularly on the political and academic left, may disapprove of the dream of transcending ordinary humanness that has been unleashed by technoculture and the cyberpunk trope, but they also manifest a perverse attraction - even an atavistic hunger - for it. Pomo French philosophers like Deleuze and Virilio (keep in mind that these guys blur into a singularly overwrought point of view to cyberpop dilettantes such as myself) can at least be credited with putting their lustings to valid use, cobbling together a bitter theory of seduction aimed at the television viewer, or, arguably, the nethead, whose "body becomes a pole of inertia." J. G. Ballard similarly ...

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