Article: Over 50% of US Population Watches Video Online - Are You Missing the Advertising Opportunity?

More than a Quarter of Advertisers Use Online Video for Product and Service Promotion

NEW YORK -- It is projected that US marketers will spend over $4.3 billion to reach the online video audience in 2011, citing the high engagement factor and the Internet's superior tracking and targeting capabilities as a valuable revenue stream and a highly accountable method for advertisers to sway target audiences.

As such, The ClickZ Network, the largest resource for interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, is hosting a one-day forum on Online Video Advertising tomorrow, July 22, 2008, at the Millennium Broadway ...

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