Article: POM Wonderful Announces Purely Juice Found Guilty of Deceiving Customers With Adulterated Pomegranate Juice and False Advertising.

Federal Court Rules Purely Juice Liable; Must Pay $1.5 Million in Damages

LOS ANGELES, July 22 /PRNewswire/ -- POM Wonderful announced today a legal victory for consumers when a US District Federal Court in Los Angeles found in favor of POM Wonderful in its lawsuit against Purely Juice, Inc. for false advertising and misleading marketing. In 2007, POM Wonderful filed a federal lawsuit against Purely Juice claiming it was deceiving consumers by selling adulterated, imported pomegranate juice. Purely Juice marketed and labeled its product as 100% pomegranate juice, when in fact, seven independent labs verified that Purely Juice's "100% pomegranate juice" "is not pure ...

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