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Article: Discover the Marketing Opportunities in Mobile Music as Mobile Revenues Are Projected to Exceed $13 Billion by 2012.
- Article from:
- Business Wire
- Article date:
- July 22, 2008
CopyrightCOPYRIGHT 2008 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/research/1a7f07/mobile_music_ads) has announced the addition of eMarketer's new report "Mobile Music: Ads to the Rescue" to their offering.
It may not be what the industry wants to hear, but the mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel.
The Mobile Music report analyzes an industry's continuing struggles to find a path to profitability in the digital age. Given consumers' reluctance to pay for music on their phones, marketers are seeking new opportunities to partner directly with carriers, labels and even ...