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Article: Caterpillar-Branded On-Highway Truck on the Way.
- Article from:
- Construction Equipment
- Article date:
- July 1, 2008
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Copyright informationCOPYRIGHT 2008 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Mike Anderson
Come 2010, driving your Caterpillar down the highway won't be about what and who is powering your traditional brand of on-road truck. It will actually mark the make of truck itself.
As part of a strategic alliance with truck and engine manufacturer Navistar, Caterpillar will, for the first time, offer a self-branded, severe-service, on-highway truck. As jointly announced June 12, the companies have a non-binding memorandum of understanding to pursue on-highway truck business opportunities and cooperate on a variety of diesel-engine platforms.
"Concurrent with this new strategic direction, Caterpillar has independently determined that we will not ...
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