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Article: Proper Cornish steak pasties go own-label.(Brief article)
- Article from:
- Grocer
- Article date:
- July 5, 2008
CopyrightCOPYRIGHT 2008 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Proper Cornish has embarked on a new own-label strategy, starting with a deal to supply Sainsbury's with its Cornish steak pasties.
Packaged under the Sainsbury's Taste The Difference premium sub-brand, the pasty recipe is Proper Cornish's bestseller.
The launch was just the start of the relationship with Sainsburys, said managing director Phil ...