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Article: Tarkett display: less ground covered, more product offered.(News)(Tarkett Residential has developed its resilient floors)(Brief article)
- Article from:
- National Floor Trends
- Article date:
- May 1, 2008
CopyrightCOPYRIGHT 2008 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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After taking a careful look at the way cosmetics and other consumer products are merchandised, Tarkett Residential says it has created an in-store system that addresses the main concerns of retailers and shoppers. The company says the threetower merchandiser for its FiberFloor fiberglassbacked line of resilient floors maximizes the product's visual impact in the showroom while minimizing the unit's footprint.
"Consumers like it because they can see an entire series of products without having to flip pages," explained Gary Finseth, director of marketing for Tarkett Residential North America. "Retailers like it because the footprint is small enough for them to ...