Article: Key help for creative people; RBS Creative people are renowned for being good at what they do but they aren't always so astute at the business side of things. Karen Dent finds out about a scheme designed to equip arts-based businesses with the skills they need to succeed.(Business)

SELLING your skills and abilities can be difficult for people in any type of business, but it is traditionally something those in the creative sectors struggle with.

But photographers, graphic designers, film-makers, software and digital entrepreneurs and PR people are now being helped by a new North East project.

The Institute of Digital Innovation (IDI), at the hub of creative business development at the University of Teesside, has been helping entrepreneurs to source the advice and training they need to give their ideas some commercial clout.

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