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Article: Alaska Airlines Announces Changes to Mileage Plan Program.
- Article from:
- PR Newswire
- Article date:
- July 24, 2008
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Effective Nov. 1, changes include new three-tier award levels
SEATTLE, July 24 /PRNewswire-FirstCall/ -- Alaska Airlines has announced changes to its Mileage Plan program, including new award levels and increased fees. The changes, which the airline is detailing in letters to its frequent fliers, will begin Nov. 1, 2008.
"Our program has always been one of the most generous in the industry, with lower award levels and more robust benefits than any other carrier," said Steve Jarvis, Alaska Airlines' vice president of marketing, sales and customer experience. "With the current state of the industry and impact of fuel prices on our bottom line, we're ...