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Article: News in Brief.
- Article from:
- Tire Business
- Article date:
- July 21, 2008
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Cooper names marketing v.p.
FINDLAY, OhioCooper Tire & Rubber Co. has tapped Hal Gardner as vice president of marketing for the North American Tire Division.
Mr. Gardner most recently served as vice president of marketing and a corporate officer for Therma-Tru Corp. in Maumee, Ohio. He also has worked as vice president of marketing and a corporate officer for Premier Farnell Corp. in Cleveland and as vice president of marketing and a corporate officer for Moen Inc.
"In our challenging industry, we need to have the best marketing insight and focus to design and execute programs to help position our products effectively, provide the structure to ...