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Nielsen: more TV viewing & more online time.
- Article from:
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The Online Reporter
- Article date:
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July 11, 2008
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- 'Commercial TV Is Alive and Well'
- Americans View 3 Hours of Mobile Video per Month
At the same time that Americans are spending more time online, they are also watching more TV, according to a new Nielsen report.
The company's "Three Screen Report" found the average American watched 127 hours and 15 minutes of television in May 2008, up 4% from the year before.
During the same 12 months, the amount of time Americans spent online at home and office increased 9% from 24 hours and 16 minutes in May 2007 to 26 hours and 26 minutes in May 2008.
It appears the average American is now spending slightly more than four hours per day watching TV and almost one ...