Article: Mobile Search Takes Center Stage as Outrider Adds Specialty Practice Group.

Early Adoption by Advertisers in Automotive, Entertainment and Quick Service Restaurants Help GroupM Search Clients Become Leaders in Mobile

ST. LOUIS -- Outrider, a leading global, integrated search marketing agency and division of GroupM Search, introduced today a mobile search practice group, adding to its comprehensive scope of advanced search marketing offerings. The focus of the mobile search group is to guide advertisers through the education, adoption, strategy development and execution of mobile search programs that compliment their comprehensive search marketing program and overall marketing strategies. The announcement was made at SMX Local & Mobile in ...

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