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Article: Shipped disc: Magic Rock handles DVDs for independent filmmakers, from taking online orders to packaging and delivery.(This Week: INNOVATION)(digital versatile disc)
- Article from:
- Los Angeles Business Journal
- Article date:
- June 30, 2008
- Author:
CopyrightCOPYRIGHT 2008 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FOR documentary makers, getting the movie distributed can sometimes be more difficult than capturing the story on film.
To get DVDs into the hands of viewers, independent filmmakers have had to cut a huge portion of the retail price to major distributors. Some pocket as little as 10 percent of the retail price.
Tech startup Magic Rock enables independent filmmakers and other artists to get their product to viewers and make more money doing it. The company's software turns filmmakers into distributors so that they can cash in on 90 percent of revenues from DVD sales.
Someone who wants to order a documentary will visit a filmmaker's Web site and ...