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Article: Why a Texas oilman is spending $58M to promote wind power; Pickens plan to reduce dependence on foreign energy faces criticism.(News)
- Article from:
- Advertising Age
- Article date:
- July 21, 2008
- Author:
CopyrightCOPYRIGHT 2008 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: MYA FRAZIER
T. boone Pickens flew into Sweetwater, Texas, on his Gulfstream G550 private jet last Thursday, then made his way to one of the biggest wind farms in the country.
As cameras rolled, Mr. Pickens walked amid the hundreds of wind turbines that dot the flat Texas plains, his slow Okie drawl once again the star of a TV commercial promoting his "Pickens Plan,'' which aims to turn Texas into the Saudi Arabia of wind.
The spot will be the next iteration of a $58 million public-relations and advertising blitz that started July 8 and has been both widely criticized and widely praised.
(Buffalo-based Joe Slade White & Co., a ...